Embracing the Future: Sony Music Hires Geoff Taylor as EVP of Artificial Intelligence

The music industry has been historically reluctant to embrace technological advancements, and now it’s taking a bold step into the realm of artificial intelligence (AI). In a groundbreaking move, Sony Music Entertainment has appointed former BPI CEO, Geoff Taylor, as its Executive Vice President of AI. This strategic decision marks a pivotal moment in the industry’s history, demonstrating a proactive approach toward harnessing the power of AI and shaping the future of music. In this blog, we will explore the significance of Geoff Taylor’s appointment, the industry’s evolving attitude toward new technologies, and the need for innovative infrastructure and protection tools.

Geoff Taylor’s extensive experience in the music industry makes him the ideal candidate for this pioneering role. With 15 years as the CEO of the British Phonographic Industry trade organization, Geoff led crucial initiatives in combating piracy, advocating for the value of recorded music, and positioning the UK as a global music hub. His previous roles at the IFPI and his close collaboration with Sony Music establish him as a trusted and knowledgeable figure in the industry. Geoff’s appointment reflects Sony’s commitment to driving innovation and staying at the forefront of the evolving music landscape.

Artificial intelligence has become a game-changer for the music industry, with its potential to revolutionize various aspects of the business. From data analysis and predictive modeling to content creation and recommendation systems, AI offers a wealth of opportunities. The industry’s proactive approach to AI indicates a departure from its previous passive attitude toward new technologies. Recognizing the transformative power of AI, Sony Music is investing in the coordination and integration of AI across its global digital business and legal affairs divisions.

As AI continues to gain prominence, the industry faces the important task of establishing standards and rules surrounding artist compensation, rights-holder authorization, and ethical implementation. Geoff Taylor’s role as EVP of AI at Sony Music highlights the industry’s commitment to ensuring fair and transparent practices. By coordinating the efforts of various departments within the company, Geoff will play a vital role in shaping industry standards and driving responsible AI adoption.

With the acceptance of AI in the music business comes the demand for robust infrastructure, accurate tracking mechanisms, and comprehensive protection tools. Companies like Artist Intelligence Labs have been at the forefront of developing AI-driven solutions that empower artists, protect their rights, and enable fair compensation. The collaboration between industry leaders like Sony Music and innovative technology providers paves the way for a sustainable and thriving music ecosystem.

Sony Music’s appointment of Geoff Taylor as EVP of AI signifies a new era for the music industry, one that embraces the transformative potential of artificial intelligence. Geoff’s wealth of industry experience, combined with Sony’s commitment to innovation, sets the stage for pioneering advancements in music creation, distribution, and monetization. By proactively shaping AI standards and leveraging cutting-edge technology, the industry is poised to foster a more equitable and prosperous future. As we navigate this exciting period of change, collaboration between industry stakeholders and technology pioneers will be paramount in realizing the full potential of AI in music.


The NTW3RK Collective is a dynamic community comprising professionals from the music, film, and technology sectors. With a deep understanding of these industries, the collective offers invaluable research and development resources to inform and empower creatives. Their mission is to equip artists with the knowledge and tools necessary to enhance their creative processes, safeguard their work, and optimize their monetization strategies. Through their expertise and collaborative efforts, the NTW3RK Collective is dedicated to supporting artists in their journey to create, protect, and monetize their art with confidence and success.

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