The Manager Dilemma: Timing and Understanding the Basics of Your Music Business


For many aspiring artists, the idea of securing a manager seems like a crucial step in their career trajectory. However, it’s important to carefully consider the timing and understand the fundamentals of your music business before embarking on the search for a manager. In this blog, we’ll explore the reasons why rushing into getting a manager may not always be the best approach. We’ll also shed light on the importance of grasping the basics of your music business and recognizing the true value that a manager can bring beyond financial investment.

Mastering the Basics: Understanding How Artists Make Money

As an artist, understanding how you generate revenue is essential. The music industry presents a unique challenge when it comes to making money, and many artists find themselves grappling with the million-dollar question: “How do I monetize my music?” Before seeking a manager, take the time to educate yourself on various revenue streams such as streaming royalties, live performances, merchandise sales, licensing opportunities, and brand partnerships. By solidly understanding the basics, you’ll be better equipped to navigate the industry landscape and communicate your needs and goals to potential managers.

The Manager’s Investment: More Than Just Cash

One common misconception among artists is that a manager will invest significant financial resources in their career. While it’s true that managers can provide support, it often comes in sweat equity and leveraging their experience and connections. A manager’s investment lies in their dedication to your success, their ability to strategize and guide your career, and their network of industry relationships. These intangible assets can be invaluable, opening doors and creating opportunities that may have been otherwise inaccessible. Recognizing and appreciating the value of this investment is crucial before seeking a manager.

Timing Is Key: Knowing When You’re Ready

Getting a manager too early in your career can have its drawbacks. Before seeking representation, it’s important to establish a strong foundation as an artist. This includes developing your musical style, creating a body of work, honing your live performance skills, and building a fan base. Managers are more likely to take an interest in artists who have already laid the groundwork and shown potential for growth. Taking the time to cultivate your talent and build a solid reputation can significantly increase your chances of attracting the right manager who believes in your vision and is willing to invest their time and expertise.

The Manager-Artist Relationship: A Partnership of Trust and Collaboration

When the timing is right and you’ve laid the groundwork, finding the right manager can be a transformative experience. A manager becomes a trusted partner who shares your vision, understands your goals, and works tirelessly to advance your career. It’s essential to establish a strong rapport and open lines of communication from the start. A successful manager-artist relationship is built on trust, mutual respect, and a shared commitment to achieving long-term success. Take the time to carefully vet potential managers, seek recommendations, and have transparent discussions about your expectations and their approach.


While securing a manager can be a significant milestone in an artist’s career, it’s important not to rush into this decision. Before seeking representation, invest time in understanding the fundamentals of your music business and how you generate revenue. Appreciate that a manager’s investment goes beyond financial resources and encompasses their experience, connections, and dedication to your success. Timing is crucial, and building a strong foundation as an artist will increase your chances of attracting the right manager who believes in your potential. Remember, a manager-artist relationship is a partnership based on trust and collaboration, ultimately leading to a flourishing and sustainable music career.

David Lotwin is an influential figure in the music industry, renowned for his expertise in artist development, business innovation, and recording studio business. David has left an indelible mark on the industry through his work alongside iconic artists and as co-founder of the legendary D&D Studios.  David possesses a deep understanding of the intricacies of the music world. With his wealth of experience, David has become a trusted advisor and mentor to aspiring artists, sharing his wisdom and guiding them on their creative journeys. His profound insights and passion for nurturing talent make him a respected voice in the music industry.


Enjoy this blog? Please spread the word :)

Follow by Email