As an industry professional, I often come across new artists who aspire to collaborate and work together. However, the journey to building a successful artist-client relationship is not a one-size-fits-all approach. In this blog, I want to shed light on the process I go through when assessing potential clients and what can capture my attention to dive deep into an artist’s catalog and ecosystem. From initial contact to social media presence, each step plays a crucial role in determining the potential for collaboration and success.
Establishing the Connection:
The first step in catching my attention is the way an artist reaches out. Whether it’s through a known contact or by following the submission process I’ve outlined, this initial interaction sets the tone for our future collaboration. It demonstrates professionalism and a genuine interest in working together, creating a positive impression from the start.
The Power of the First Song:
Once I receive an artist’s package, I listen to the first song on the list. This initial track serves as a litmus test, determining whether there is something that resonates with me. It could be the overall composition, vocal quality, a captivating hook, or a memorable melody. Whatever it may be, this moment of connection ignites my curiosity and compels me to explore further.
Delving Deeper into the Package:
As I continue listening, I simultaneously delve into the rest of the package. This includes reviewing additional songs, reading through artist bios, and analyzing any supporting materials provided. The goal is to gain a comprehensive understanding of the artist’s body of work, their artistic vision, and the level of professionalism they bring to the table.
Unveiling the Social Media Presence:
If the artist’s package has successfully piqued my interest, I proceed to explore their social media presence. Beyond the number of followers, I dive into engagement metrics, streaming numbers, and the overall audience profile. This analysis provides valuable insights into how the artist has grown their fan base and the level of connection they have established with their audience.
Building a Collaborative Vision:
By combining all these elements, a clear picture begins to emerge. I gain a sense of how the artist has arrived at their current point in their career and the potential for growth and collaboration moving forward. It is not a single factor but a culmination of various aspects that shapes my perception and guides my decision-making process.
The Importance of Professional Communication:
Throughout this journey, it’s crucial for artists to understand and respect how professionals prefer to be approached and communicated with. Following submission guidelines and adhering to professional standards not only showcases your professionalism but also creates a foundation of trust and mutual respect.
Collaboration in the music industry is an intricate dance between artists and professionals. By understanding the steps involved in the assessment process, artists can position themselves for greater opportunities and success. From the initial contact to the quality of the music, the strength of the social media presence, and professional communication, each element plays a vital role in capturing the attention and interest of industry professionals. So, take the time to build your catalog, perfect your craft, and approach collaborations with professionalism and respect. The possibilities for fruitful partnerships await those who are willing to put in the effort and navigate the industry with care and diligence.
Hakim Draper, the founder, and CEO of Artist Intelligence Labs, is innovating the music industry by fusing his profound musical background with state-of-the-art technology. With a diverse journey encompassing early encounters with jazz legends, pioneering endeavors in Silicon Valley, and executive roles at Warner Music Group, Hakim is reshaping the landscape by equipping creators with revolutionary tools and data-driven solutions. His leadership, unwavering commitment, and trailblazing spirit position him at the forefront of the industry’s transformation, driving innovation and empowering artists to reach new heights.