Embracing Originality: Breaking the Loopkit Addiction in Music Production


In the ever-evolving landscape of music production, there’s an undeniable allure to loopkits, soundpacks, and licensed beats. These readily available resources can save time and effort for producers, offering a quick way to create catchy tracks. However, the overreliance on such tools has led to a lack of originality in the music industry. As a Manager and Music Supervisor, I’ve had the privilege of listening to numerous submissions from aspiring artists seeking sync licensing opportunities. While sync licensing can be a turning point for emerging talent, the prevalence of generic loops and beats has become a significant issue. In this blog, I’ll explore the importance of originality in music production and why producers need to break their addiction to loopkits.

The Power of Sync Licensing for Emerging Artists:

Sync licensing is a fantastic opportunity for new and emerging artists to monetize their music and gain exposure. It often marks the first time they receive real money for their craft, providing a sense of validation and encouragement. However, the competitive nature of the music industry demands authenticity and originality to stand out from the crowd. Unfortunately, the convenience of loopkits has led many artists down a path of repetitive and unoriginal production choices.

The Pitfalls of Loopkits and Soundpacks:

Loopkits and soundpacks can be valuable tools for inspiration and creativity, but they should never be a crutch. Using them excessively can lead to songs sounding generic and lacking uniqueness. When a Music Supervisor or Manager listens to multiple submissions featuring the same loops or beats, it raises a red flag. The goal is to find fresh and distinctive music that can elevate a project and resonate with audiences. Overused loopkits not only hinder that quest but can also jeopardize the chances of an artist’s work being considered for sync licensing opportunities.

Protecting Your Art with Originality:

Beyond just lyrics, the music itself needs protection. Originality in music production is essential to building a unique brand and avoiding potential legal issues. Using pre-made loops, soundpacks, AI-generated music, or licensed beats can put artists at risk of copyright infringement if not properly licensed. Additionally, it becomes challenging to establish a distinct identity and stand out in a sea of other artists using the same tools.

Embrace the Power of Originality:

Aspiring artists should view music production as an art form that deserves dedication and creativity. While loopkits and soundpacks can serve as useful starting points, they should never be the final destination. Embrace the power of originality, experiment with unique sounds, and push the boundaries of your creativity. This is the path to creating music that not only captures the essence of your artistry but also leaves a lasting impression on listeners.


Breaking the loopkit addiction in music production is crucial for aspiring artists seeking sync licensing opportunities and long-term success. Embracing originality is the key to standing out in a competitive industry, protecting your music, and crafting a signature sound that defines your artistic journey. Let us encourage a new generation of producers to explore their creativity and create music that is genuinely distinct and unforgettable. By doing so, we can elevate the music industry to new heights and ensure a vibrant and diverse musical landscape for years to come.

Hakim Draper, the founder, and CEO of Artist Intelligence Labs, is innovating the music industry by fusing his profound musical background with state-of-the-art technology. With a diverse journey encompassing early encounters with jazz legends, pioneering endeavors in Silicon Valley, and executive roles at Warner Music Group, Hakim is reshaping the landscape by equipping creators with revolutionary tools and data-driven solutions. His leadership, unwavering commitment, and trailblazing spirit position him at the forefront of the industry’s transformation, driving innovation and empowering artists to reach new heights.


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